Peterborough United has unveiled a bespoke stadium seating upgrade, featuring premium upholstered EVO seating and Performance players' dugout seating. The installation, designed to complement the club's identity, includes embroidered Peterborough United FC club crests alongside sponsor branding, creating a high-quality finish across both spectator and team areas.

What happened?

The Link EVO seating was enhanced with a fully upholstered finish and bespoke embroidered club and sponsor branding, creating a premium appearance that reflects the club's identity while maintaining the durability required for long-term use. The project was complemented by the installation of Link's new Performance players' dugout seating, providing a modern, ergonomic solution for players and coaching staff.

Why it matters for Peterborough United

The bespoke seating installation delivers a consistent, professional appearance while enhancing both the spectator experience and the club's player facilities. The installation demonstrates how bespoke upholstery, embroidery, and tailored seating solutions can be combined to create a distinctive, high-quality environment for both spectators and teams.

What comes next?

As Peterborough United continues to strive for excellence in League One, the upgraded stadium seating will undoubtedly provide a competitive edge in terms of player comfort and performance. With the club currently sitting 23rd in League One, 0 points, 0W-0D-1L from 1 games, recent form L, the upgrade is a welcome boost to the team's morale and performance.

Bespoke seating designed around the club's identity

The Link EVO is a versatile beam-mounted seating solution designed for sports venues, arenas, and leisure facilities, offering clubs the flexibility to tailor seating to suit a wide range of applications. For Peterborough United, the EVO seating was enhanced with a fully upholstered finish and bespoke embroidered club and sponsor branding, creating a premium appearance that reflects the club's identity while maintaining the durability required for long-term use.

Project at a glance

Venue: Peterborough United FC Project type: Premium seating installation Seat models: Link EVO & Performance Players' Seats Installation comprised: - Bespoke upholstered EVO seating. - Embroidered Peterborough United FC club crests. - Embroidered sponsor branding. - Performance players' dugout seating. - Embroidered club crests on dugout seating.

About EVO

EVO is a versatile beam-mounted stadium seating solution developed for sports venues, arenas, and leisure facilities. Suitable for a wide range of applications, EVO can be specified with optional upholstered finishes, premium detailing, and bespoke branding, allowing clubs to tailor seating to suit their individual requirements.

About Performance Players' Seats

The Link Performance seat has been developed specifically for professional sporting environments, providing ergonomic support and comfort for players and coaching staff. The seat features a modern, ergonomic design that prioritizes player comfort and performance.

The installation demonstrates how bespoke upholstery, embroidery, and tailored seating solutions can be combined to create a distinctive, high-quality environment for both spectators and teams. With the club currently sitting 23rd in League One, 0 points, 0W-0D-1L from 1 games, recent form L, the upgrade is a welcome boost to the team's morale and performance. Goals this season: 0 scored, 2 conceded (-2 goal difference). Title race: 3 points behind leaders Huddersfield.