Peterborough United's new crest went live across all the club's social and digital channels at 10:00 BST on Monday. The new badge, designed by Christopher Payne, features a winged lion holding a key against a Posh blue background. Darragh MacAnthony, the chairman, believes the new crest will be good for the club long-term and help secure commercial deals. The previous crest was based on the city's coat of arms, which features cross keys, lions and the motto 'Upon this rock'. The new design was initially unveiled last year, and MacAnthony said it 'blew me away' when he first saw it. Long-term fan Adi Mowles accepts the new crest, but doesn't love it, saying 'I understand the reason for it more than love it'. The club's historians and fans were involved in the design process, which took place over several months. The new crest is set to be a key part of the club's branding and identity. Peterborough United's new crest is a significant change for the club, and fans will be eager to see how it is received. The club's commercial team will be working to secure new deals and partnerships with the new crest. The winged lion is a prominent feature of the new design, and is set to become a recognizable symbol of the club.